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Health Measurement ScalesA practical guide to their development and use$
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David L. Streiner and Geoffrey R. Norman

Print publication date: 2008

Print ISBN-13: 9780199231881

Published to Oxford Scholarship Online: September 2009

DOI: 10.1093/acprof:oso/9780199231881.001.0001

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Biases in responding

Biases in responding

(p.103) Chapter 6 Biases in responding
Health Measurement Scales

David L. Streiner

Geoffrey R. Norman

Oxford University Press

Although it is hoped that respondents will answer all items honestly and accurately, this is often not the case. Various factors affect how a person will respond. These include the cognitive demands required in answering a question (understanding the item, recalling the relevant information, mapping the response onto the presented alternatives, and editing the answers). The editing process includes social desirability bias, yea- or nay-saying, end-aversion bias, the halo effect and so forth. Other factors, including difficulties in assessing change and framing, are discussed.

Keywords:   bias, optimizing, satisficing, halo, social desirability, framing, change, faking good, end aversion, positive skew

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