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Can Latin American Firms Compete? - Oxford Scholarship Online
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Can Latin American Firms Compete?

Robert Grosse and Luiz F. Mesquita


In many discussions of globalization and growth, attention focuses on Asia, notably China, South Korea, and India. In contrast, this book looks at business developments in another key emerging market region, Latin America. It examines the success and failure of Latin American firms in their own markets and elsewhere in the world, the reasons behind these outcomes, and these firms' future prospects. Contributors to this book draw on concepts from organization theory, industrial organization, economics, marketing, sociology, and political science. The book includes sections on the broad themes o ... More

Keywords: globalization, growth, industrial organization, competitiveness, micro-level strategies

Bibliographic Information

Print publication date: 2007 Print ISBN-13: 9780199233755
Published to Oxford Scholarship Online: January 2008 DOI:10.1093/acprof:oso/9780199233755.001.0001


Affiliations are at time of print publication.

Robert Grosse, editor
Director, Global Leadership Centre, Standard Bank
Author Webpage

Luiz F. Mesquita, editor
Assistant Professor of Business Policy & Strategy, Arizona State University
Author Webpage

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Part I Themes in the Competitiveness of Latin American Firms

Part II Micro-Level Strategies of Firms in Specific Sectors

Part III Competitiveness of Firms from Selected Countries

10 Brazilian Firms and the Challenge of Competitiveness

Thomaz Wood Jr and Miguel P. Caldas

Part IV Competing in Emerging Markets

12 ‘Multilatinas’ Go to China: Two Case Studies

Andrea Goldstein and Omar Toulan

End Matter