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Public HealthAn action guide to improving health$
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John Walley and John Wright

Print publication date: 2010

Print ISBN-13: 9780199238934

Published to Oxford Scholarship Online: May 2010

DOI: 10.1093/acprof:oso/9780199238934.001.0001

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Health promotion

Health promotion

(p.115) Chapter 8 Health promotion
Public Health

John Hubley

Sylvia Tilford

Oxford University Press

This chapter discusses the following topics: health promotion, components of health promotion interventions, the planning process for health promotion, the stages of developing and implementing health promotion programmes, and the selection of education and communication methods. Health promotion practitioners differ in the goals they prioritize, some emphasizing empowerment, others behaviour change. Many people may feel most comfortable carrying out health education activities but can nearly always begin to take some actions on the other components which, if unattended, will diminish the impact of health education activities. There is a growing body of evidence on how to implement effective health promotion interventions, and access to this evidence is getting easier. By ensuring that we disseminate the results of our own interventions we can contribute to developing practice.

Keywords:   public health, health promotion interventions, health programmes, intervention programmes

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