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Learning and Innovation in Organizations and Economies$
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Bart Nooteboom

Print publication date: 2001

Print ISBN-13: 9780199241002

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780199241002.001.0001

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An Elaboration with Scripts

An Elaboration with Scripts

(p.190) 10 An Elaboration with Scripts
Learning and Innovation in Organizations and Economies

Bart Nooteboom

Oxford University Press

This chapter shows how the heuristic cycle of discovery set out in Chapter 9 can be elaborated in terms of scripts. For this purpose the script notion was modified to allow for different branches for different conditions, probabilistic selection, openness to change, and variety of interpretation and application. A recursive nesting of scripts was proposed, with industrial scripts, organizational scripts, scripts for teams or communities of practice, scripts for people contributing their actions or ideas, going down into neural structures in the brain. This provides the basis for a multilevel theory of people, organizations, and industries or innovation systems. It also enables a distinction between different degrees of innovation: parametric innovation through novel substitutions into nodes, novel ordering of existing nodes, and radical innovation through novel assemblies of nodes from different scripts. It also enables a distinction between consumer and producer scripts, as a basis for discussing different kinds of goods and services according to their relation to such scripts. The script notion can be used for a coherent, systematic, multilevel elaboration of the notions of institutions, selection environments, organizational processes, competencies, and skills.

Keywords:   heuristic cycle of discovery, innovation, organizations, script notion

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