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Information for InnovationManaging Change from an Information Perspective$
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Stuart Macdonald

Print publication date: 2000

Print ISBN-13: 9780199241477

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780199241477.001.0001

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The Mixing of Information

The Mixing of Information

(p.87) 5 The Mixing of Information
Information for Innovation

Stuart Macdonald

Oxford University Press

This chapter explores how information not only flows through, but is also grasped by people inside an organization, and how these two aspects are mixed. The boundaries of an organization (known as information regime) seal in internal information, and repel external information. Gatekeepers are necessary, for they are the ones who bring information from the wider environment for use within the organization. There may be ‘experts’ in the organization, but the value of their expertise is reduced by change. The more specialized the information is, the more difficult ‘experts’ will find it to blend this with other information. The information of which change is composed is different from that which is currently in use; furthermore, the more easily information is mixed, the smaller the change is that results — a trade-off occurs.

Keywords:   information regime, experts, internal information, change, information blending

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