Crash-Landing and Take-Off: Business Leadership on Skytrain and Virgin Atlantic
Crash-Landing and Take-Off: Business Leadership on Skytrain and Virgin Atlantic
This chapter examines two contemporary business leaders whose fortunes appear quite different but where the particular business is almost identical—Freddine Laker and Richard Branson. It notes that the failure of Freddie Laker's Skytrain makes the success of Richard Branson's Virgin Atlantic all the more unsusual, because Branson first flew under the licence abandoned by Laker. Moreover, while Laker managed a late and very limited comeback in the late 1990s, Branson went on to become what is probably Britain's best-known and most popular entrepreneur. This chapter seeks to explain the apparent contradiction that is firmly grounded in the leadership styles of both individuals.
Keywords: Freddie Laker, Richard Branson, Skytrain, Virgin Atlantic, entrepreneur
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