Jump to ContentJump to Main Navigation
The Arts of Leadership$
Users without a subscription are not able to see the full content.

Keith Grint

Print publication date: 2001

Print ISBN-13: 9780199244898

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780199244898.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 19 October 2021

Henry Ford: The Blind Business Visionary

Henry Ford: The Blind Business Visionary

(p.187) 6 Henry Ford: The Blind Business Visionary
The Arts of Leadership


Oxford University Press

This chapter returns to the business world to look at Henry Ford, whose leadership inaugurated a qualitative leap from craft to mass production and gave rise to the term ‘Fordism’. It discusses how Ford enabled vast numbers of Americans to own cars because his prices were so low, but he persisted in assuming that price was critical long after many of his former customers had drifted away to the cars of General Motors and Chrysler, where the competitive edge was in novelty and product enhancements not simply price. It notes that Ford was a pacifist who spent a vast personal fortune leasing a ‘peace ship’ to sail to Europe and stop the First World War—but he simultaneously made an even bigger fortune with his production of munitions, boats, tanks, planes, and jeeps in both wars.

Keywords:   Henry Ford, mass production, Fordism, General Motors, Chrysler, First World War, peace ship, cars, Americans

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .