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Information Orientation – The Link to Business Performance - Oxford Scholarship Online
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Information Orientation: The Link to Business Performance

Donald A. Marchand, William J. Kettinger, and John D. Rollins


In today's fast-moving, e-commerce economy, information is power. For years, companies have been investing in IT, expecting to develop their ability to exploit the power of information and achieve better business performance. Frequently, a company's investment has been a cost with no clear payback; a competitive necessity rather than a strategic advantage. The book presents a framework for evaluating IT strategies: Information Orientation. Information Orientation does this by determining the degree to which a company implements and realizes the synergies across three information capabilities: ... More

Keywords: Information Orientation, Business Performance, e-commerce economy, information behaviours, information management practices, information technology practices

Bibliographic Information

Print publication date: 2002 Print ISBN-13: 9780199252213
Published to Oxford Scholarship Online: January 2010 DOI:10.1093/acprof:oso/9780199252213.001.0001


Affiliations are at time of print publication.

Donald A. Marchand, author
IMD International, Lausanne
Author Webpage

William J. Kettinger, author
University of South Carolina
Author Webpage

John D. Rollins, author
Andersen Consulting, USA