Information Orientation: The Link to Business Performance
Donald A. Marchand, William J. Kettinger, and John D. Rollins
Abstract
In today's fast-moving, e-commerce economy, information is power. For years, companies have been investing in IT, expecting to develop their ability to exploit the power of information and achieve better business performance. Frequently, a company's investment has been a cost with no clear payback; a competitive necessity rather than a strategic advantage. The book presents a framework for evaluating IT strategies: Information Orientation. Information Orientation does this by determining the degree to which a company implements and realizes the synergies across three information capabilities: ... More
In today's fast-moving, e-commerce economy, information is power. For years, companies have been investing in IT, expecting to develop their ability to exploit the power of information and achieve better business performance. Frequently, a company's investment has been a cost with no clear payback; a competitive necessity rather than a strategic advantage. The book presents a framework for evaluating IT strategies: Information Orientation. Information Orientation does this by determining the degree to which a company implements and realizes the synergies across three information capabilities: information behaviours and values; information management practices; and information technology practices. This book provides a description of the dimensions of each of the capabilities, along with the analytical basis which validates the research, finding that a company must integrate all three information capabilities as a precondition for achieving superior business performance. It presents the Information Orientation Dashboard as a diagnostic tool to measure and evaluate the strengths and weaknesses of a company's information capabilities.
Keywords:
Information Orientation,
Business Performance,
e-commerce economy,
information behaviours,
information management practices,
information technology practices
Bibliographic Information
| Print publication date: 2002 |
Print ISBN-13: 9780199252213 |
| Published to Oxford Scholarship Online: January 2010 |
DOI:10.1093/acprof:oso/9780199252213.001.0001 |
Authors
Affiliations are at time of print publication.
Donald A. Marchand, author
IMD International, Lausanne
Author Webpage
William J. Kettinger, author
University of South Carolina
Author Webpage
John D. Rollins, author
Andersen Consulting, USA
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