Discovering the Link between Information Orientation and Business Performance
Discovering the Link between Information Orientation and Business Performance
This chapter empirically shows the existence of IO as a new comprehensive measure of effective information use. It then establishes a direct causal link between higher IO and higher business performance. It notes that the integrated IO perspective demonstrates how senior managers perceive the three information capabilities contribute to a comprehensive measure of effective information use in their companies. It frames this discussion as an answer to an ongoing controversy over the IT productivity paradox, and the elusive connection between IT investments and practices and improvements in business performance.
Keywords: IO, information use, business performance, senior managers, investments, IT practices
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