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Information OrientationThe Link to Business Performance$
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Donald A. Marchand, William J. Kettinger, and John D. Rollins

Print publication date: 2002

Print ISBN-13: 9780199252213

Published to Oxford Scholarship Online: January 2010

DOI: 10.1093/acprof:oso/9780199252213.001.0001

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Developing Information Orientation Maturity in Companies

Developing Information Orientation Maturity in Companies

(p.183) Chapter 8 Developing Information Orientation Maturity in Companies
Information Orientation




Oxford University Press

This chapter explores how companies become more mature in their information usage effectiveness. Based on the theoretical underpinnings of each information capability, and the cross-capability interaction effects of the ‘spiral of information effectiveness’, it develops the prescriptive paths that a company must follow as it becomes more IO mature. It theorises and tests the causal path between dimensions of each information capability using statistical path analysis. It examines the causal interaction effects across information capabilities. It explains that the paths within and between the three information capabilities of IO are discussed based on the theoretical arguments as well as five key characteristics of effective information use that surface in the interpretation of results. It notes that the findings indicate that in more mature IO cultures, the synergy across capabilities is greater. It adds that people are prepared to use IT in new ways to manage information support of decision making.

Keywords:   information use, IO, causal paths, causal interaction effects, information management, decision making

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