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Multinationals as Flagship FirmsRegional Business Networks$
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Alan M. Rugman and Joseph R. D'Cruz

Print publication date: 2003

Print ISBN-13: 9780199258185

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780199258185.001.0001

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The North American Automotive Cluster

The North American Automotive Cluster

(p.160) 11 The North American Automotive Cluster
Multinationals as Flagship Firms

Alan M. Rugman

Joseph R. D’cruz

Oxford University Press

Economic growth is often attributed to high-quality and competitive automotive industries, especially in North America, since the region’s automotive consumption and purchasing power has been increasing for decades. Successful business ventures in such industries reflect effective structural management, efficient strategies, and beneficial relationships caused by the integration of business networks together with the principles of the flagship framework into the corporate policies. Since this chapter capitalises on the fact that the Canadian-based automotive trade is totally foreign-owned, concerns about the parent-subsidiary linkages and the altering significance of constituents with the circle of multinational enterprises are raised. To address these issues, the Canadian sector’s marketing strategies, positioning, nature, components, and managerial ties, as well as its global position and members of the automotive field, are looked at.

Keywords:   economic growth, automotive industry, flagship framework, markets, global competitiveness

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