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Multinationals as Flagship FirmsRegional Business Networks$
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Alan M. Rugman and Joseph R. D'Cruz

Print publication date: 2003

Print ISBN-13: 9780199258185

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780199258185.001.0001

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The Canadian Speciality Chemicals Network

The Canadian Speciality Chemicals Network

(p.130) 9 The Canadian Speciality Chemicals Network
Multinationals as Flagship Firms

Alan M. Rugman

Joseph R. D’cruz

Oxford University Press

In this section, the chemicals industry of Canada is described, with emphasis on its two sub-categories: multinational corporations (MNEs) and small- and medium-sized enterprises (SMEs). Each type encounters difficulties in entering the international sector of chemicals and in dealing with the challenges accompanying such involvement. These changes and adjustment processes will be facilitated by the employment of effective strategies caused by sound network ties that are distinct with each type. On the one hand, leaders of MNEs have to seek selling propositions compatible with their global consumers’ preferences and necessities. On the other hand, leaders of SMEs should maintain strong bond with significant leading MNE flagships in order to cope with increasing global economy requirements, competition, and challenges.

Keywords:   chemicals industry, MNEs, SMEs, international participation, global competitiveness, markets

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