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Marketing Health – Smoking and the Discourse of Public Health in Britain, 1945-2000 - Oxford Scholarship Online
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Marketing Health: Smoking and the Discourse of Public Health in Britain, 1945-2000

Virginia Berridge


This book deals with changes in outlook of public health after the Second World War. Focussing on services, vaccination, and dealing with health issues at the local level, it can be seen that public health developed a new discourse post war. Centring on chronic disease, it became concerned with the concept of ‘risk’ and targeted individual behaviour. The mass media and centralized campaigning directed at the whole population replaced local campaigns. Politicians' early worries about the ‘nanny state’ gave way to a desire to inculcate new norms of behaviour. How change was to be achieved became ... More

Keywords: public health, smoking, risk, mass media, nanny state, systematic gradualism, health campaigning, pressure groups, addiction

Bibliographic Information

Print publication date: 2007 Print ISBN-13: 9780199260300
Published to Oxford Scholarship Online: September 2007 DOI:10.1093/acprof:oso/9780199260300.001.0001


Affiliations are at time of print publication.

Virginia Berridge, author
Professor of History and Director, Centre for History in Public Health, London School of Hygiene and Tropical Medicine
Author Webpage