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Marketing HealthSmoking and the Discourse of Public Health in Britain, 1945-2000$
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Virginia Berridge

Print publication date: 2007

Print ISBN-13: 9780199260300

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780199260300.001.0001

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Conclusion

Conclusion

Chapter:
(p.279) Conclusion
Source:
Marketing Health
Author(s):

Virginia Berridge (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199260300.003.0011

This concluding chapter presents a summary of the discussions in the preceding chapter. These include the ‘systematic gradualism’ in public health in the period 1950s-70s; and the marketing of public health in the post-war years. The chapter also underscores the continuing tensions in public health between different approaches and concepts.

Keywords:   smoking, public health, health policy, systematic gradualism

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