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Marketing HealthSmoking and the Discourse of Public Health in Britain, 1945-2000$
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Marketing Health: Smoking and the Discourse of Public Health in Britain, 1945-2000

Virginia Berridge

Print publication date: 2007

Print ISBN-13: 9780199260300

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780199260300.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use.date: 04 July 2022

Introduction: Marketing Health: Smoking and the Discourse of Public Health 1945–2000

Introduction: Marketing Health: Smoking and the Discourse of Public Health 1945–2000

Chapter:
(p.1) Introduction: Marketing Health: Smoking and the Discourse of Public Health 1945–2000
Source:
Marketing Health
Author(s):

Virginia Berridge (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199260300.003.0001

This introductory chapter begins with a discussion of the purpose of the book, which is to deepen understanding of the scientific outlook of post-war public health and the networks which shaped it. It presents the pre-history of post-war public health, of smoking, and public health ideology from 1945 to 2000.

Keywords:   smoking, post-war public health, public health ideology, networks

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