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Marketing HealthSmoking and the Discourse of Public Health in Britain, 1945-2000$
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Virginia Berridge

Print publication date: 2007

Print ISBN-13: 9780199260300

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780199260300.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use.date: 26 January 2022

Public Health in the 1950s: The Watershed of Smoking and Lung Cancer

Public Health in the 1950s: The Watershed of Smoking and Lung Cancer

Chapter:
(p.23) 1 Public Health in the 1950s: The Watershed of Smoking and Lung Cancer
Source:
Marketing Health
Author(s):

Virginia Berridge (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199260300.003.0002

This chapter discusses the smoking and lung cancer within the context of public health in the 1950s. It argues that smoking was the exemplar of what came to be the main style of post-war public health. Such a style emphasized the role of individual behaviour, legitimated through population-based epidemiology, as the dominant focus.

Keywords:   smoking, post-war public health, lung cancer, 1950s

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