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Marketing HealthSmoking and the Discourse of Public Health in Britain, 1945-2000$
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Virginia Berridge

Print publication date: 2007

Print ISBN-13: 9780199260300

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780199260300.001.0001

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Medicine and the Media: Marketing Public Health in the 1960s

Medicine and the Media: Marketing Public Health in the 1960s

(p.52) 2 Medicine and the Media: Marketing Public Health in the 1960s
Marketing Health

Virginia Berridge (Contributor Webpage)

Oxford University Press

This chapter discusses the changes in public health during the 1960s and 1970s, particularly in terms of the relationship between medicine and society. Topics covered include the first report of the Royal College of Physicians in 1962, the government response in the form of health education, advertising control, the changing view of ‘the public’ held by politicians and officials, and increasing state influence in the battle with smoking and new ideas within public health.

Keywords:   public health, medicine, society, health policy, media, smoking

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