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Marketing HealthSmoking and the Discourse of Public Health in Britain, 1945-2000$
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Virginia Berridge

Print publication date: 2007

Print ISBN-13: 9780199260300

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780199260300.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 22 January 2022

Systematic Gradualism: Harm Reduction, Public Health, and the Industry, 1950s–1971

Systematic Gradualism: Harm Reduction, Public Health, and the Industry, 1950s–1971

Chapter:
(p.81) 3 Systematic Gradualism: Harm Reduction, Public Health, and the Industry, 1950s–1971
Source:
Marketing Health
Author(s):

Virginia Berridge (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199260300.003.0004

This chapter traces the history of what Sir Peter Froggatt, Chair of the Independent Scientific Committee on Smoking and Health, writing in the 1980s, called the strategy of ‘systematic gradualism’.. This became the major public health and industry area of interest from the 1950s through to the 1970s. By this term, Sir Peter was referring to scientifically informed strategies aimed at reducing the risk and harm drawing on relationships with industry. Topics discussed in this chapter include the Medical Research Council's tobacco benefaction-funded research programme, the Tobacco Manufacturers Standing Committee and research, the work of the Harrogate laboratories, and research carried forwards within the Imperial Group.

Keywords:   smoking, tobacco industry, systemic gradualism, Medical Research Council, Harrogate laboratories, Imperial Group, public health

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