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Marketing HealthSmoking and the Discourse of Public Health in Britain, 1945-2000$
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Virginia Berridge

Print publication date: 2007

Print ISBN-13: 9780199260300

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780199260300.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use.date: 16 May 2022

Technical Public Health: The 1971 Cross‐Government Enquiry and the Rise of Economics

Technical Public Health: The 1971 Cross‐Government Enquiry and the Rise of Economics

Chapter:
(p.105) 4 Technical Public Health: The 1971 Cross‐Government Enquiry and the Rise of Economics
Source:
Marketing Health
Author(s):

Virginia Berridge (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199260300.003.0005

This chapter discusses the significance of the publication of the second Royal College of Physicians report Smoking and Health Now in 1971. The report led to the a cross-governmental enquiry into smoking policy, which led to new relationships between government and the medical profession on health issues, and also a new emphasis on rational approaches to policy making and on the role of evidence within government. The report also made the wider economic argument central to any discussion of the new public health.

Keywords:   smoking, public health, Royal College of Physicians, cross-government enquiry, Smoking and Health Now

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