Jump to ContentJump to Main Navigation
Marketing HealthSmoking and the Discourse of Public Health in Britain, 1945-2000$
Users without a subscription are not able to see the full content.

Virginia Berridge

Print publication date: 2007

Print ISBN-13: 9780199260300

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780199260300.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use.date: 26 January 2022

The Rise of Health Activism in the 1970s: The Health Pressure Group

The Rise of Health Activism in the 1970s: The Health Pressure Group

(p.161) 6 The Rise of Health Activism in the 1970s: The Health Pressure Group
Marketing Health

Virginia Berridge (Contributor Webpage)

Oxford University Press

The emergence of media conscious public health activist groups in the 1960s and 1970s dealing with single issues such as smoking, diet, and heart disease or alcohol was a new development in this era under discussion. This chapter focuses on the activities in the 1970s of one such activist group, ASH (Action on Smoking and Health), established in 1971; this was an exemplar of more general trends in public health. There, the ‘health pressure group’ largely replaced the formal public health occupation as a source of public pressure on health issues. The activities of such groups were at the national rather than the local level, and they used the national media as the vehicle for their message rather than more localized campaigns.

Keywords:   public health, health pressure group, health policy, ASH, media

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .