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Marketing HealthSmoking and the Discourse of Public Health in Britain, 1945-2000$
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Virginia Berridge

Print publication date: 2007

Print ISBN-13: 9780199260300

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780199260300.001.0001

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The Rise of Health Activism in the 1970s: The Health Pressure Group

The Rise of Health Activism in the 1970s: The Health Pressure Group

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(p.161) 6 The Rise of Health Activism in the 1970s: The Health Pressure Group
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Marketing Health
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Virginia Berridge (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199260300.003.0007

The emergence of media conscious public health activist groups in the 1960s and 1970s dealing with single issues such as smoking, diet, and heart disease or alcohol was a new development in this era under discussion. This chapter focuses on the activities in the 1970s of one such activist group, ASH (Action on Smoking and Health), established in 1971; this was an exemplar of more general trends in public health. There, the ‘health pressure group’ largely replaced the formal public health occupation as a source of public pressure on health issues. The activities of such groups were at the national rather than the local level, and they used the national media as the vehicle for their message rather than more localized campaigns.

Keywords:   public health, health pressure group, health policy, ASH, media

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