- Title Pages
- List of Illustrations
- List of Abbreviations
- Introduction: Marketing Health: Smoking and the Discourse of Public Health 1945–2000
1Public Health in the 1950s: The Watershed of Smoking and Lung Cancer
2Medicine and the Media: Marketing Public Health in the 1960s
3Systematic Gradualism: Harm Reduction, Public Health, and the Industry, 1950s–1971
4Technical Public Health: The 1971 Cross‐Government Enquiry and the Rise of Economics
5Expert Committees and Regulation in the 1970s
6The Rise of Health Activism in the 1970s: The Health Pressure Group
7The New Public Health Package
8Environment and Infectious Disease in the 1980s: From Passive Smoking to AIDS
9Medicating the Underclass? Pharmaceutical Public Health and the Discovery of Addiction
- Appendix: Who Has Smoked and How Much
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