Show Summary Details
- Title Pages
- Dedication
- Acknowledgements
- List of Illustrations
- List of Abbreviations
- Introduction: Marketing Health: Smoking and the Discourse of Public Health 1945–2000
-
1 Public Health in the 1950s: The Watershed of Smoking and Lung Cancer -
2 Medicine and the Media: Marketing Public Health in the 1960s -
3 Systematic Gradualism: Harm Reduction, Public Health, and the Industry, 1950s–1971 -
4 Technical Public Health: The 1971 Cross‐Government Enquiry and the Rise of Economics -
5 Expert Committees and Regulation in the 1970s -
6 The Rise of Health Activism in the 1970s: The Health Pressure Group -
7 The New Public Health Package -
8 Environment and Infectious Disease in the 1980s: From Passive Smoking toAIDS -
9 Medicating the Underclass? Pharmaceutical Public Health and the Discovery of Addiction - Conclusion
- Appendix: Who Has Smoked and How Much
- Bibliography
- Index
Dedication
Dedication
- Source:
- Marketing Health
- Publisher:
- Oxford University Press
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- Title Pages
- Dedication
- Acknowledgements
- List of Illustrations
- List of Abbreviations
- Introduction: Marketing Health: Smoking and the Discourse of Public Health 1945–2000
-
1 Public Health in the 1950s: The Watershed of Smoking and Lung Cancer -
2 Medicine and the Media: Marketing Public Health in the 1960s -
3 Systematic Gradualism: Harm Reduction, Public Health, and the Industry, 1950s–1971 -
4 Technical Public Health: The 1971 Cross‐Government Enquiry and the Rise of Economics -
5 Expert Committees and Regulation in the 1970s -
6 The Rise of Health Activism in the 1970s: The Health Pressure Group -
7 The New Public Health Package -
8 Environment and Infectious Disease in the 1980s: From Passive Smoking toAIDS -
9 Medicating the Underclass? Pharmaceutical Public Health and the Discovery of Addiction - Conclusion
- Appendix: Who Has Smoked and How Much
- Bibliography
- Index
