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Americanization and Its LimitsReworking US Technology and Management in Post-war Europe and Japan$
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Americanization and Its Limits: Reworking US Technology and Management in Post-war Europe and Japan

Jonathan Zeitlin and Gary Herrigel

Print publication date: 2004

Print ISBN-13: 9780199269044

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780199269044.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 17 October 2021

Americanization: Ideology or Process? The Case of the United States Technical Assistance and Productivity Programme

Americanization: Ideology or Process? The Case of the United States Technical Assistance and Productivity Programme

Chapter:
(p.53) Chapter 2 Americanization: Ideology or Process? The Case of the United States Technical Assistance and Productivity Programme
Source:
Americanization and Its Limits
Author(s):

Jacqueline McGlade

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199269044.003.0002

This chapter examines the New Left argument that the Marshall Plan evolved out of the corporatist framework of American foreign economic policy-making set before the Second World War. It also challenges the notion that the economic goals and programmes of the Marshall Plan enhanced and remained compatible with the thrust of cold war strategic defence. As evidence to the contrary, this chapter focuses on one Marshall Aid programme, the US Productivity and Technical Assistance Programme (USTA&P), and its struggle to advance business reform overseas in the face of shifting cold war military objectives and European reactions.

Keywords:   Marshall Plan, Marshall Aid programme, US Productivity and Technical Assistance Programme, foreign policy, European Recovery Programme

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