Jump to ContentJump to Main Navigation
Americanization and Its LimitsReworking US Technology and Management in Post-war Europe and Japan$
Users without a subscription are not able to see the full content.

Jonathan Zeitlin and Gary Herrigel

Print publication date: 2004

Print ISBN-13: 9780199269044

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780199269044.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 24 October 2021

Mass Production or ‘Organized Craftsmanship’? The Post-War Italian Automobile Industry

Mass Production or ‘Organized Craftsmanship’? The Post-War Italian Automobile Industry

(p.269) Chapter 9 Mass Production or ‘Organized Craftsmanship’? The Post-War Italian Automobile Industry
Americanization and Its Limits

Duccio Bigazzi

Oxford University Press

In 1945, the Italian industrial sector was well prepared to measure itself against the American model. In the engineering sector, direct contacts between technical experts on the two sides were established around the turn of the century, and these had intensified during the First World War. During the Fascist period, the diffusion of American methods met with resistance from the traditionalist approach to technology and organization of most Italian industrialists, who preferred low wages and a strongly authoritarian form of paternalism. Nonetheless, the most innovative managers and entrepreneurs continued to look up to America as the most efficient technical and productive model.

Keywords:   American model, Italy, Marshall Aid, technology transfer, Mirafiori

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .