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The Art and Science of MarketingMarketing for Marketing Managers$
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The Art and Science of Marketing: Marketing for Marketing Managers

Grahame Dowling

Print publication date: 2004

Print ISBN-13: 9780199269617

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780199269617.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 04 March 2021

(p.xiv) List of Abbreviations

(p.xiv) List of Abbreviations

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The Art and Science of Marketing
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Oxford University Press

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