(p.27) Part I Foundations
(p.27) Part I Foundations
Keywords: IBM, Oracle, organization, market opportunities, market analysis, buyer behaviour, strategic intent, competitive advantage, push marketing, pull marketing
Keywords: SWOT analysis, marketing planning, forecasting, market orientation, product life cycle, industry dynamics, market evolution
Keywords: consumer behaviour, market information, purchase motives, purchase environment, usage environment, buying group, salience, customer research
Keywords: market segmentation, market opportunities, brand extension, new product development, market growth, adoption
Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
Please, subscribe or login to access full text content.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .