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The Art and Science of MarketingMarketing for Marketing Managers$
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Grahame Dowling

Print publication date: 2004

Print ISBN-13: 9780199269617

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780199269617.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 27 October 2021

(p.241) Part III Programmes

(p.241) Part III Programmes

The Art and Science of Marketing
Oxford University Press

Keywords:   IBM, customer acquisition, customer value, value communication, value creation, price, customer value proposition, consumer demand, distribution channel

Keywords:   industry economics, price, customer segments, customer value, pricing strategy, price elasticity, key performance indicators

Keywords:   customer churn, customer lifetime value, customer value, customer satisfaction, service quality, service model

Keywords:   customer retention, loyal, customer relationship, data mining, customer loyalty, B2B market, B2C market

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