Jump to ContentJump to Main Navigation
Media and the Making of Modern GermanyMass Communications, Society, and Politics from the Empire to the Third Reich$
Users without a subscription are not able to see the full content.

Corey Ross

Print publication date: 2008

Print ISBN-13: 9780199278213

Published to Oxford Scholarship Online: September 2008

DOI: 10.1093/acprof:oso/9780199278213.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 04 December 2020

Technology and Purchasing Power: Media Availability and Audiences

Technology and Purchasing Power: Media Availability and Audiences

(p.121) 4 Technology and Purchasing Power: Media Availability and Audiences
Media and the Making of Modern Germany

Corey Ross (Contributor Webpage)

Oxford University Press

This chapter shifts the focus away from elites and their concerns about the mass media towards the actual distribution and patterns of usage among media audiences. It shows that the availability of the different media and the constitution of their audiences were profoundly shaped by technological limitations, commercial considerations, cultural attitudes, and household budgets. Focusing above all on the Weimar era, it briefly reconstructs the social topography of cinema and radio audiences, and how they changed over this period. By highlighting the limited extent of radio usage and the many divides within the cinema audience, it demonstrates that the rise of the mass media did not necessarily signal an inexorable trend towards a more universal ‘mass culture’ that bulldozed class boundaries and flattened cultural distinctions in German society.

Keywords:   availability, cinema, cost, distribution, household budget, purchasing power, radio, technology

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .