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Media and the Making of Modern GermanyMass Communications, Society, and Politics from the Empire to the Third Reich$
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Corey Ross

Print publication date: 2008

Print ISBN-13: 9780199278213

Published to Oxford Scholarship Online: September 2008

DOI: 10.1093/acprof:oso/9780199278213.001.0001

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Meeting Demand: Consumer Preference and Social Difference

Meeting Demand: Consumer Preference and Social Difference

(p.141) 5 Meeting Demand: Consumer Preference and Social Difference
Media and the Making of Modern Germany

Corey Ross (Contributor Webpage)

Oxford University Press

This chapter moves beyond the question of availability to consider how patterns of uptake, different programme offerings, and different audience preferences reflected the social distinctions in Weimar society. By focusing on the highly fragmented press landscape in Germany, the problems of popularizing the radio programme, and the disparate fare on offer in different types of cinema, it demonstrates that audiences were certainly not the passive and amorphous entity many contemporary reformers had in mind when they devised their schemes to uplift popular tastes. Rather, ‘mass culture’ during the 1920s was mediated through older structures of region, class, neighbourhood, and gender, and how people partook in it was powerfully moulded by these social factors.

Keywords:   cinema, class, gender, locality, milieu, neighbourhood, newspapers, press, programme, radio

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