Jump to ContentJump to Main Navigation
Managing the BodyBeauty, Health, and Fitness in Britain 1880-1939$
Users without a subscription are not able to see the full content.

Ina Zweiniger-Bargielowska

Print publication date: 2010

Print ISBN-13: 9780199280520

Published to Oxford Scholarship Online: January 2011

DOI: 10.1093/acprof:oso/9780199280520.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 30 October 2020

National Fitness in the 1930s

National Fitness in the 1930s

(p.279) 7 National Fitness in the 1930s
Managing the Body

Ina Zweiniger‐Bargielowska

Oxford University Press

This chapter explores the 1930s fitness movement which showcased fit, disciplined citizens whose tempered patriotism stood in contrast with the uniformity invoked by fascist youth organizations. The National Government's National Fitness Campaign provided a response to Britain's poor performance at the 1936 Olympic games. It further aimed to counter allegations by the left that there was extensive malnutrition during the 1930s. The celebration of the body beautiful in physical culture displays served as a counterpoint to the spectacle of the hunger march or images of malnourished women and children. The campaign bolstered the National Government's progressive credentials and it provided a focus of popular patriotism, represented by King George VI, who was involved in several voluntary organizations promoting outdoor recreation. Activities such as sunbathing, swimming, camping, and hiking, which had been advocated by life reformers for decades, became mainstream as part of a flourishing outdoor leisure culture during the 1930s.

Keywords:   citizenship, national government, national fitness campaign, fascism, malnutrition, fitness, lidos, hiking, camping, Youth Hostels

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .