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Recovering from SuccessInnovation and Technology Management in Japan$
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D. Hugh Whittaker and Robert E. Cole

Print publication date: 2006

Print ISBN-13: 9780199297320

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780199297320.001.0001

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‘Microbursts’ of knowledge and creative work in Japan 1

‘Microbursts’ of knowledge and creative work in Japan 1

(p.184) 10 ‘Microbursts’ of knowledge and creative work in Japan1
Recovering from Success

Philippe Byosiere

Oxford University Press

This chapter explores the challenge of unleashing individual creativity in large corporations by examining the environment and incentives of R&D researchers. Considerable tension is found in the relationship between the individual researcher and the firm, especially over special rewards given to successful research results and research expenses available to researchers. Deeper causes, however, flow from the fracturing of the sense of community brought on by corporate restructurings Finally, it is noted that researchers see risk avoidance by their superiors as the major obstacle to doing creative work, the result of the shift by Japanese firms from being aggressive challengers in the postwar period through the 1980s is to become defenders of existing assets.

Keywords:   Japan, individual creativity, incentives, risk avoidance, restructuring, microbursts of knowledge

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