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Music and the Broadcast ExperiencePerformance, Production, and Audiences$
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Christina Baade and James A. Deaville

Print publication date: 2016

Print ISBN-13: 9780199314706

Published to Oxford Scholarship Online: September 2016

DOI: 10.1093/acprof:oso/9780199314706.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 18 January 2021

Worship on the Web

Worship on the Web

Broadcasting Devotion Through Worship Music Videos on YouTube

(p.293) Chapter 13 Worship on the Web
Music and the Broadcast Experience

Monique M. Ingalls

Oxford University Press

YouTube has enabled music and religious practice to become conjoined in new and complex ways. This chapter explores the social life of a particular Christian video genre: the worship music video. Worship music videos bring music, text, and images together into a new form of online ritual practice that challenges the distinctions between public and private piety, online and offline worship, and audiovisual consumption and production within evangelical Christianity. Drawing from a selected field of YouTube worship videos, this chapter demonstrates the ways in which these videos have inspired new Christian audiovisual devotional practices and have influenced trends in Contemporary Worship Music and congregational singing. This chapter extends previous work on music and social media and online religion by showing how YouTube enables the musical broadcasting of beliefs and practices and, in doing so, forms religious and musical selves and publics.

Keywords:   Contemporary Worship Music, evangelical Christianity, online religion, online ritual, music and social media, YouTube

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