Jump to ContentJump to Main Navigation
Music and the Broadcast ExperiencePerformance, Production, and Audiences$
Users without a subscription are not able to see the full content.
Music and the Broadcast Experience: Performance, Production, and Audiences

Christina Baade and James A. Deaville

Print publication date: 2016

Print ISBN-13: 9780199314706

Published to Oxford Scholarship Online: September 2016

DOI: 10.1093/acprof:oso/9780199314706.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 27 November 2020

(p.151) Section III Raising Dough on Radio: Musical Genre and Advertising in the Swing Era

(p.151) Section III Raising Dough on Radio: Musical Genre and Advertising in the Swing Era

Source:
Music and the Broadcast Experience
Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199314706.011.0003

Keywords:   radio, advertising, frame analysis, Let’s Dance, Benny Goodman, Josef Bonime, McCann-Erickson

Keywords:   articulation, consumer culture, Depression, radio, radio advertising, Texarkana, The Hillbilly Boys, western swing, uneven modernization

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .