- Title Pages
- Dedication
- Acknowledgments
- Contributor List
- About the Companion Website
- Introduction
- Section I Bringing the Classics Home: Broadcasting Symphonic Concerts and Opera in Early Radio
- Chapter 1 Broadcasting—Concerts
- Chapter 2 The Role of Opera in the Rise of Radio in the United States
- Section II Spectacular Sound: Production Cultures in Broadcast Television
- Chapter 3 Spectacular Sound
- Chapter 4 The Machine Hums
- Chapter 5 Musical Theater Meets Reality TV
- Section III Raising Dough on Radio: Musical Genre and Advertising in the Swing Era
- Chapter 6 “From Operatic Pomp to a Benny Goodman Stomp!”
- Chapter 7 Passing Pappy’s Biscuits
- Section IV The Power of the Small Screen: Musical Celebrity in Television
- Chapter 8 Toscanini, Ormandy, and the First Televised Orchestra Concert(s)
- Chapter 9 John, Yoko, and Mike Douglas
- Section V Music Radio On and Off the Air: Publics, Structures, and Formats
- Chapter 10 Radio Formats in the United States
- Chapter 11 Music Radio Goes Online
- Section VI Worlds Apart: Space, Community, and Participation in the Web 2.0 Era
- Chapter 12 New Media, New Festival Worlds
- Chapter 13 Worship on the Web
- Chapter 14 Incarcerated Music
- For Further Reading
- Index
(p.151) Section III Raising Dough on Radio: Musical Genre and Advertising in the Swing Era
(p.151) Section III Raising Dough on Radio: Musical Genre and Advertising in the Swing Era
- Source:
- Music and the Broadcast Experience
- Publisher:
- Oxford University Press
Keywords: radio, advertising, frame analysis, Let’s Dance, Benny Goodman, Josef Bonime, McCann-Erickson
Keywords: articulation, consumer culture, Depression, radio, radio advertising, Texarkana, The Hillbilly Boys, western swing, uneven modernization
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- Title Pages
- Dedication
- Acknowledgments
- Contributor List
- About the Companion Website
- Introduction
- Section I Bringing the Classics Home: Broadcasting Symphonic Concerts and Opera in Early Radio
- Chapter 1 Broadcasting—Concerts
- Chapter 2 The Role of Opera in the Rise of Radio in the United States
- Section II Spectacular Sound: Production Cultures in Broadcast Television
- Chapter 3 Spectacular Sound
- Chapter 4 The Machine Hums
- Chapter 5 Musical Theater Meets Reality TV
- Section III Raising Dough on Radio: Musical Genre and Advertising in the Swing Era
- Chapter 6 “From Operatic Pomp to a Benny Goodman Stomp!”
- Chapter 7 Passing Pappy’s Biscuits
- Section IV The Power of the Small Screen: Musical Celebrity in Television
- Chapter 8 Toscanini, Ormandy, and the First Televised Orchestra Concert(s)
- Chapter 9 John, Yoko, and Mike Douglas
- Section V Music Radio On and Off the Air: Publics, Structures, and Formats
- Chapter 10 Radio Formats in the United States
- Chapter 11 Music Radio Goes Online
- Section VI Worlds Apart: Space, Community, and Participation in the Web 2.0 Era
- Chapter 12 New Media, New Festival Worlds
- Chapter 13 Worship on the Web
- Chapter 14 Incarcerated Music
- For Further Reading
- Index