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Narrative PoliticsStories and Collective Action$
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Frederick W. Mayer

Print publication date: 2014

Print ISBN-13: 9780199324460

Published to Oxford Scholarship Online: May 2014

DOI: 10.1093/acprof:oso/9780199324460.001.0001

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Motivating Collective Action

Motivating Collective Action

Chapter:
(p.125) Chapter 7 Motivating Collective Action
Source:
Narrative Politics
Author(s):

Frederick W. Mayer

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199324460.003.0007

To motivate collective action leaders first seek to engross the community in a common dramatic narrative that frames the problem as an impending tragedy. They then seek to foster a sense of crisis, in which now is the pivotal moment in the collective narrative. Finally, they seek to create a sense of communal efficacy, in which acting can turn tragedy into triumph. In the grip of a collective narrative, participation in collective action becomes an act of deep personal meaning, an expression of identity politics.

Keywords:   collective action, tragedy, collective narrative, identity politics

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