Jump to ContentJump to Main Navigation
The New Evangelical Social Engagement$
Users without a subscription are not able to see the full content.

Brian Steensland and Philip Goff

Print publication date: 2013

Print ISBN-13: 9780199329533

Published to Oxford Scholarship Online: January 2014

DOI: 10.1093/acprof:oso/9780199329533.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 27 November 2021

The Rise of the Diversity Expert

The Rise of the Diversity Expert

How American Evangelicals Simultaneously Accentuate and Ignore Race

(p.179) 8 The Rise of the Diversity Expert
The New Evangelical Social Engagement

Gerardo Marti

Michael O. Emerson

Oxford University Press

As evangelicals increasingly describe race relations in terms of successful racial integration (the joining of disparate racial and ethnic groups into a common fellowship), a growing number of books, conferences, and workshops are breeding “experts” for stimulating multiethnic/multiracial churches. The increase of awareness is encouraging, but the actual content of such talk is not. Using the platform of successfully diverse congregations and assumptions about how such congregations operate, evangelicals who appear to care most about race relations simultaneously 1) accentuate race and 2) seek to wholly ignore race. Evangelicals accentuate race by pushing forward initiatives as “solutions” to the “problem” of race based on navigating presumed racial differences and promoting racial complementarity. At the same time race is accentuated, evangelicals ignore race by promoting discourses and programs of cross-cultural mission outreach that avoid direct discussion of racial dynamics. Whether accentuating or ignoring race, we find that among evangelical “diversity experts” in the United States—where white-dominance is characteristic of American evangelicalism—non-white exoticism and otherness become opportunities to label racial differences that ultimately reinforce historically-conditioned stereotypes in uncritical ways.

Keywords:   Evangelicals, Race, Diversity, Experts, Congregations

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .