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Expect UsOnline Communities and Political Mobilization$
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Jessica L. Beyer

Print publication date: 2014

Print ISBN-13: 9780199330751

Published to Oxford Scholarship Online: August 2014

DOI: 10.1093/acprof:oso/9780199330751.001.0001

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World of Warcraft

World of Warcraft

Cooperation without Mobilization

(p.76) 4 World of Warcraft
Expect Us

Jessica L. Beyer

Oxford University Press

Chapter 4 argues that political organization and protest in the gaming site World of Warcraft is “foiled” for a number of reasons. Central among these reasons is that the need to negotiate the in-game space creates smaller groups with boundaries that are not based on cleavages normally observed outside the game, such as nationalities, ethnicities, sex, race, or age. Instead, the boundaries of these smaller groups are created by shared value systems. Once people exist in these “bubbles” of shared values, they are less likely to engage in political activism.

Keywords:   World of Warcraft, MMORPG, politics, guilds, group dynamics, cooperation, norms, gaming, online community

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