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The Luxury Economy and Intellectual PropertyCritical Reflections$
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Haochen Sun, Barton Beebe, and Madhavi Sunder

Print publication date: 2015

Print ISBN-13: 9780199335701

Published to Oxford Scholarship Online: October 2015

DOI: 10.1093/acprof:oso/9780199335701.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 14 June 2021

The Ethical Responsibilities of Luxury Companies and Consumers

The Ethical Responsibilities of Luxury Companies and Consumers

Chapter:
(p.225) 11 The Ethical Responsibilities of Luxury Companies and Consumers
Source:
The Luxury Economy and Intellectual Property
Author(s):

Haochen Sun

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199335701.003.0011

This chapter uses the stark contrast between the rich and the poor, as illustrated in the luxury goods industry, as a lens through which to see the existence of an ethical crisis in society. To tackle this crisis, the chapter argues for the creation of an “ethical responsibility initiative” and this requires luxury companies to take on an ethical responsibility to actively disseminate information on the plight of human life under absolute poverty. The chapter further examines how trademark law should be reformed to foster and promote the ethical responsibilities of luxury companies and consumers. Based on this proposal, the chapter shows how trademark law can play a better social role from the ethical responsibility perspective.

Keywords:   luxury goods industry, poverty, ethical crisis, ethical responsibility initiative, trademark law, social responsibility

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