Jump to ContentJump to Main Navigation
The Luxury Economy and Intellectual PropertyCritical Reflections$
Users without a subscription are not able to see the full content.

Haochen Sun, Barton Beebe, and Madhavi Sunder

Print publication date: 2015

Print ISBN-13: 9780199335701

Published to Oxford Scholarship Online: October 2015

DOI: 10.1093/acprof:oso/9780199335701.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 18 June 2021

Cosmopolitanism and the Transnational Trademark

Cosmopolitanism and the Transnational Trademark

Chapter:
(p.309) 15 Cosmopolitanism and the Transnational Trademark
Source:
The Luxury Economy and Intellectual Property
Author(s):

Sonia K. Katyal

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199335701.003.0015

The world of global trademarks can be characterized in terms of three major shifts: first, a shift from national to global branding strategies; second, a shift from national and regional systems to harmonized international regimes governing trademark law; and third, a concurrent shift from local to transnational social movements that challenge branding and other corporate practices. This chapter discusses how each of these areas are deeply intertwined with one another, and the emergence of a broad phenomenon called trademark cosmopolitanism, which carries important implications for freedom of expression worldwide.

Keywords:   global trademarks, branding, trademark law, trademark cosmopolitanism, freedom of expression

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .