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The Luxury Economy and Intellectual PropertyCritical Reflections$
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Haochen Sun, Barton Beebe, and Madhavi Sunder

Print publication date: 2015

Print ISBN-13: 9780199335701

Published to Oxford Scholarship Online: October 2015

DOI: 10.1093/acprof:oso/9780199335701.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 03 December 2021

Luxury and Its Opposites

Luxury and Its Opposites

A Critical Fashion Studies Perspective

(p.13) 2 Luxury and Its Opposites
The Luxury Economy and Intellectual Property

Susan B. Kaiser

Joseph H. Hancock II

Sara T. Bernstein

Oxford University Press

This chapter explores the contradictory pairings of luxury and branding, luxury and authenticity, and luxury and social justice as well as the concept of luxury itself. It addresses efforts by luxury fashion producers to democratize fashion or at least to expand their customer base and so too their profits. Such efforts displace the fashion producers and their products to new and contested locations along the dimensions of race, class, gender, sexuality, and other indicia of subjectivity, locations against which the fashion producers' own claims of exclusivity may at one time have been defined.

Keywords:   luxury, fashion, branding, authenticity, social justice

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