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Prototype Politics – Technology-Intensive Campaigning and the Data of Democracy - Oxford Scholarship Online
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Prototype Politics: Technology-Intensive Campaigning and the Data of Democracy

Daniel Kreiss


This book offers an analysis of the two US political parties and their affiliated organizations from 2004 through 2014 that documents and explains their differential uptake of technology. The book provides an analytical framework for understanding why and how campaigns are newly “technology-intensive” and digital media, data, and analytics are at the forefront of contemporary electoral dynamics. The book discusses the importance of infrastructure, the contexts within which technological innovation happens, and how the collective making of prototypes shapes parties and their technological futur ... More

Keywords: digital media, technology, data, analytics, electoral politics, political parties, technology, innovation, presidential campaign

Bibliographic Information

Print publication date: 2016 Print ISBN-13: 9780199350247
Published to Oxford Scholarship Online: August 2016 DOI:10.1093/acprof:oso/9780199350247.001.0001


Affiliations are at time of print publication.

Daniel Kreiss, author
Assistant Professor, School of Journalism and Mass Communication, University of North Carolina at Chapel Hill