This book offers an analysis of the two US political parties and their affiliated organizations from 2004 through 2014 that documents and explains their differential uptake of technology. The book provides an analytical framework for understanding why and how campaigns are newly “technology-intensive” and digital media, data, and analytics are at the forefront of contemporary electoral dynamics. The book discusses the importance of infrastructure, the contexts within which technological innovation happens, and how the collective making of prototypes shapes parties and their technological futur ... More

This book offers an analysis of the two US political parties and their affiliated organizations from 2004 through 2014 that documents and explains their differential uptake of technology. The book provides an analytical framework for understanding why and how campaigns are newly “technology-intensive” and digital media, data, and analytics are at the forefront of contemporary electoral dynamics. The book discusses the importance of infrastructure, the contexts within which technological innovation happens, and how the collective making of prototypes shapes parties and their technological futures. Drawing on an innovative data set of the professional careers of 629 staffers working in technology on presidential campaigns from 2004 through 2012 and data from interviews with more than 55 practitioners, the book details how and explains why the Democrats have invested more in technology, have attracted staffers with specialized expertise to work in electoral politics, and have founded an array of firms and organizations to diffuse technological innovations down-ballot and across election cycles. Taken together, this book shows how the differences between the Obama and Romney campaigns on display in 2012 were shaped by the two parties’ institutional and technological histories since 2004, as well as that of their extended network of allied organizations. In the process, this book argues that scholars need to understand how technological development around politics happens in time, and that the dynamics on display during presidential cycles are the outcomes of longer processes.