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Prototype PoliticsTechnology-Intensive Campaigning and the Data of Democracy$
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Daniel Kreiss

Print publication date: 2016

Print ISBN-13: 9780199350247

Published to Oxford Scholarship Online: August 2016

DOI: 10.1093/acprof:oso/9780199350247.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 06 December 2021

Party Networks and Political Innovation

Party Networks and Political Innovation

(p.1) 1 Party Networks and Political Innovation
Prototype Politics

Daniel Kreiss

Oxford University Press

This chapter provides a broad overview of the theoretical framework and historical argument of the book. The chapter argues that the differences in technology in the 2012 Obama and Romney campaigns were a decade in the making, and conditioned by the Democrats’ success in investing in new tools, attracting talent from outside of the political field, and founding new firms and organizations to institutionalize and extend innovations. It argues that Democrats adopted this approach to technology because in the wake of John Kerry’s loss in 2004, actors in the party looked to the Dean and Bush campaigns as prototypes of new types of campaigns. This set in motion the extraordinary flowering of new ventures and infrastructural projects, while Bush’s victory led to comparative stasis within the Republican Party.

Keywords:   Obama, Romney, campaign, technology, innovation, Democrat, Republican

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