The service should neither be too easy, nor too difficult. A player has to choose the right balance, both for the first and second service. The chapter introduces a model to find this optimal service strategy and quantify the service efficiency of a player, that is, how close a player is to achieving his or her optimal strategy. How much can a player increase the probability of winning a match by serving efficiently, and what would be monetary effect? How did our approach help volleyball? What do the tennis results tell us about human behavior in general?
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