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Out of ObscurityMormonism since 1945$
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Patrick Q. Mason and John G. Turner

Print publication date: 2016

Print ISBN-13: 9780199358212

Published to Oxford Scholarship Online: August 2016

DOI: 10.1093/acprof:oso/9780199358212.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 21 September 2021

“The Puritan Ethic on High”

“The Puritan Ethic on High”

LDS Media and the Mormon Embrace of Free Enterprise in the Twentieth Century

(p.104) 5 “The Puritan Ethic on High”
Out of Obscurity

James Dennis LoRusso

Oxford University Press

During the “Mormon Moment” of the early twenty-first century, many commentators suggested that Mormonism and free-market capitalism possess a natural affinity. In reality, Mormonism and capitalism have a far more complex relationship, as illustrated by the nineteenth-century LDS Church’s communitarian impulses. The idea that Mormonism is inherently capitalistic emerged between 1930 and 1970, as church leaders and writers lauded free enterprise and recast Mormon life and church programs through the language of business. During the New Deal era, church leaders critiqued the emerging welfare state by celebrating economic liberty, ideas perpetuated during the anti-communism of the early Cold War period.

Keywords:   Mormonism, capitalism, business, Steven Covey, United Order

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