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Exhortations to Philosophy – The Protreptics of Plato, Isocrates, and Aristotle - Oxford Scholarship Online
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Exhortations to Philosophy: The Protreptics of Plato, Isocrates, and Aristotle

James Henderson Collins


In fourth-century BCE Athens, the first professional philosophers developed different strategies to market their respective disciplines. Using different genres and discourses, they forged the emerging genre of the “protreptic” (which means, literally, “turning or converting someone to a specific end”). Simply put, protreptic discourses use a “rhetoric of conversion” that urges a young person to adopt a specific philosophy among many in order to live a truly good life. This book argues that the fourth-century philosophers Plato, Isocrates, and Aristotle used protreptic discourse to market philo ... More

Keywords: Plato, Isocrates, Aristotle, protreptic, genre, marketing, conversion, literary studies

Bibliographic Information

Print publication date: 2015 Print ISBN-13: 9780199358595
Published to Oxford Scholarship Online: March 2015 DOI:10.1093/acprof:oso/9780199358595.001.0001


Affiliations are at time of print publication.

James Henderson Collins, author
University of Southern California