Diplomacy Unbound explores the emerging practice of digital diplomacy. First, it outlines how we valued the efficacy and power of diplomacy before Twitter and Facebook and mesh networks by tracing the notion of diplomatic power. It then argues that we need to view digital diplomacy initiatives in two categories, those that simply expand the practice of public diplomacy into a new medium, and those that seek to fundamentally engage in the digital space, using the tools and capabilities outlined throughout this book. I argue that when the bounds of diplomacy are extended into influencing not just states, but also digital actors, then they overlap fundamentally with other foreign policy programs and objectives. And this invariably leads to conflicting methods and outcomes. The undue negative costs associated with coercive digital diplomacy demonstrate the weakness of the state in a major realm of its foreign policy. And if the state can’t be effectively diplomatic in the digital space, then what does this tell us about the contemporary relevance of diplomacy itself?
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