Think-Aloud Interview Procedures
Think-Aloud Interview Procedures
Analyzing and Generating Inferences from Verbal Report Data
The fourth chapter elaborates on the application and protocol analysis of verbal reports from think-aloud interviews introduced in Chapter 2 with step-by-step procedures; namely, how to use a cognitive model of information processing to analyze verbal reports of problem-solving processes and to draw inferences from the analysis. The chapter also includes discussion on how to direct the selection of tasks for think-aloud interviews, the selection of participants, the rating and scoring of problem-solving processes in verbal report data using standardized rubrics in conjunction with a cognitive model, the choice and calculation of inter-rater reliability, aggregating verbal report data, and applying inferential statistical procedures to data if desired, and drawing conclusions. Examples are used to illustrate ideas and procedures wherever possible.
Keywords: Cognitive model of information processing, think-aloud interviews, protocol analysis, standardized coding rubrics, inter-rater agreement
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