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Open InnovationAcademic and Practical Perspectives on the Journey from Idea to Market$
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Arthur B. Markman

Print publication date: 2016

Print ISBN-13: 9780199374441

Published to Oxford Scholarship Online: June 2016

DOI: 10.1093/acprof:oso/9780199374441.001.0001

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Getting the Most out of Brainstorming Groups

Getting the Most out of Brainstorming Groups

(p.43) 3 Getting the Most out of Brainstorming Groups
Open Innovation

Paul B. Paulus

Jubilee Dickson

Runa Korde

Ravit Cohen-Meitar

Abraham Carmeli

Oxford University Press

Sharing ideas in groups is often a key component of meetings of groups or teams in organizations. This process is typically not optimal because of the negative social factors that inhibit the sharing process, such as social loafing, evaluation apprehension, low performance norms, or production blocking. The literature on brainstorming has focused on ways to enhance the effectiveness of the idea-sharing process. Performance feedback, a focus on quantity without concern for evaluation, and challenging goals can increase the number of ideas generated by both individuals and groups. The use of electronic and writing modalities, alternating individual and group ideation, using task-relevant diversity, and training are some approaches that have been found to be particularly effective for group ideation. Unless organizations or practitioners follow the guidelines suggested, they are not likely to tap the creative potential of their groups or teams.

Keywords:   Group creativity, team innovation, brainstorming, meetings, creativity

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