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Open InnovationAcademic and Practical Perspectives on the Journey from Idea to Market$
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Arthur B. Markman

Print publication date: 2016

Print ISBN-13: 9780199374441

Published to Oxford Scholarship Online: June 2016

DOI: 10.1093/acprof:oso/9780199374441.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 02 December 2020

Applying the Creative Problem Solving Process to Open Innovation

Applying the Creative Problem Solving Process to Open Innovation

(p.71) 4 Applying the Creative Problem Solving Process to Open Innovation
Open Innovation

Wayne Fisher

Oxford University Press

Group idea generation is a notoriously difficult process to carry out successfully. Creative problem solving is a proven model for driving innovation when implemented as an organization-wide business process. Organizations with a culture of continuous problem finding, problem solving, and implementation—along with requisite attitudinal, behavioral, and cognitive skills—have the greatest long-term innovation success. This chapter examines a framework that was implemented successfully at Procter & Gamble. It examines tools and methods for defining problems, finding solutions, and creating plans to execute those solutions. The chapter pays careful attention to methods for developing a range of potential solutions at each stage of the idea-generation process as well as methods for allowing groups to converge on a solution.

Keywords:   Brainstorming, idea generation, problem finding, execution, innovation tools

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