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Open InnovationAcademic and Practical Perspectives on the Journey from Idea to Market$
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Arthur B. Markman

Print publication date: 2016

Print ISBN-13: 9780199374441

Published to Oxford Scholarship Online: June 2016

DOI: 10.1093/acprof:oso/9780199374441.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 28 October 2020

Better, Faster, Safer, and Cheaper

Better, Faster, Safer, and Cheaper

USAA Roof Inspections with Pole Cam

(p.121) 6 Better, Faster, Safer, and Cheaper
Open Innovation

Cliff Zintgraff

Matt Reedy

Shane Osborne

Rob Pacheco

Oxford University Press

This chapter presents an extended case study of how USAA, an insurance and financial services company that serves military families, used open innovation practices to develop and refine a process improvement that was ultimately implemented in the company. The chapter examines the methods used to develop the Pole Cam, which is a novel method for allowing insurance adjusters to assess roof damage without having to climb on the roof. The processes described in this chapter are valuable as demonstrations of key elements of open innovation and also as a template for other organizations seeking to add more innovation into their portfolio.

Keywords:   Open innovation, insurance, market analysis, needs assessment, idea generation

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