Jump to ContentJump to Main Navigation
Open InnovationAcademic and Practical Perspectives on the Journey from Idea to Market$
Users without a subscription are not able to see the full content.

Arthur B. Markman

Print publication date: 2016

Print ISBN-13: 9780199374441

Published to Oxford Scholarship Online: June 2016

DOI: 10.1093/acprof:oso/9780199374441.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 28 October 2020

An Open Invitation to Open Innovation

An Open Invitation to Open Innovation

Guidelines for the Leadership of Open Innovation Processes

(p.141) 7 An Open Invitation to Open Innovation
Open Innovation

Diana Rus

Barbara Wisse

Eric F. Rietzschel

Oxford University Press

Leadership is crucial for the successful internal implementation of open innovation (OI) initiatives. Based on empirical evidence from the leadership, organizational change, and OI literatures, this chapter provides practical guidelines that can help leaders overcome some of the most common internal impediments to OI adoption. Specifically, it stresses the critical role that leaders can play in (1) getting people on board by creating and promoting a shared vision of OI, (2) earning employee commitment to OI by showing in words and deeds that it is more than just a new flavor of the month, (3) reshaping the definition of success by challenging assumptions about appropriate behaviors and aligning the reward/incentive systems, and (4) contributing to internal capability building by developing individuals and facilitating the development of internal networks. Moreover, it provides some practical strategies for leaders interested in embedding OI into their organizations.

Keywords:   Open innovation implementation, leadership, change management, micro-level perspective, OI guidelines

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .